testmettle is a conceptual business model my Co-Founder and I are currently working on. It consists of an online consulting platform creating a competitive environment where students compete amongst one another to propose their best solutions to small business problems. Students will earn resume credentials, letters of recommendation, and scholarships, while small businesses will receive affordable consulting. We seek to create a community of students and small businesses benefiting one another to generate economic growth, and better representation in the job market.
Because this venture will be self funded, optimizing budget allocations is a necessity. The targeting strategy is highly localized to Boise State's campus for now, allowing for better utilization of ad spend on social media and SEM. This localization is portrayed by the familiar renderings of Boise landmarks and architecture, meant to attract the usually distracted eye of the scrolling consumer.
testmettle LLC has not officially launched yet, but even as a concept, we hold the number one Google search ranking spot for the search term earn resume credentials. Furthermore, the Idaho Statesman has been so helpful to write an inspirational article about our business ventures.
*I only take credit for the storyboard, script and overall concept of this explainer video. The animation is accredited to animakerr, and the voice over is accredited to audiofile from Fiverr's services.