Moxie Java

Infuse Every Day With Local Flavor



Boise logo desgin testmettle

testmettle's logo derives from the alchemical symbol for gold. The ingredients used to create gold were referred to as the "test metals". Alchemy predates the standardization of English spelling and in many alchemical documents, "metal" and "mettle" were used interchangeably.


Boise Print Design

Boise Print Design


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Brand Photography and Advertising in Boise

The unique ability for students to earn resume credentials on-the-go is summed up by the simple yet effective tag line "testmettle. Anywhere". This was used as a Facebook sponsored ad targeted to Boise State Students. The familiar backdrop of the BSU Administration building is subtly shown to reduce "ad blindness" when scrolling through the newsfeed.


Boise Social Media Marketing

Facebook Social Media Management



*I only take credit for the storyboard, script and overall concept of this explainer video. The animation is accredited to animakerr, and the voice over is accredited to audiofile from Fiverr's services.